Despegar is the leading Travel Technology Company in Latin America. Founded in 1999, it has been committed to technological development and the creation of enriching travel experiences.
With a marketing background, I worked as the main UI/UX designer on growth-lead products developed in collaboration with a multi-national team.
My role
Bringing my expertise in marketing to the team, I was tasked with boosting purchases for users who had already booked one of our products.
With a keen eye for performance metrics and conversion rates, I initiated the development of a test to transform the page from merely managing trips to becoming the second highest converter for upselling within the company.
Challenge
Redesign the “My Trips” page of our travel company website with the goal of increasing sales of additional products to customers who have already purchased a ticket.
The primary challenge of this project lies in seamlessly integrating upselling opportunities into the “My Trips” page without detracting from the user experience or overwhelming customers with additional offers.
User Research
By analyzing heatmaps, we got to the following discoveries:
visual improvement
More useful and practical destination modules
To ensure that the highlighted offers stand out, I enabled users to perform key actions related to their trip without navigating to each destination page.
This clean and focused layout directs attention to the upselling opportunities, enhancing the main page’s overall effectiveness.
Addition of Destination-Specific Product Module
A new section was introduced just below the trip destination details, showcasing products and services relevant to the destination of the already purchased flight ticket.
This targeted approach helps users easily discover and purchase complementary products, recommending upselling the complete travel package.
Results
24%
increase in upselling
62%
increase in user interaction on the “My Trips” page
Final product
